Visible 3.0 Tactical

Visible's Rebrand through designing ads

I adapted a key visual towards 70+ assets for use across various platforms for paid use and promotion.
Client
Visible
Date
March 2025
Project Type
Banner Ads
Duration
6 weeks

Live in the Know

With Visible's rebrand, they want to emphasizes the value of encouraging consumers to embrace the present and make confident choices while feeling part of an exclusive community.

Approach
Designed and adapted key visual assets to ensure consistency across multiple platforms, including Facebook, Instagram, Reddit, Google, and more, aligning with Visible’s brand identity and message.
Goals
With the approved key visuals, we designated them throughout awareness, consideration, and acquisition areas to drive cohesive storytelling and boost overall campaign performance.

Key Visuals

We worked on taking the established key visuals and adapt them throughout digital assets while perfecting the look amongst all platforms.

Meta + Reddit

Art directed and designed dark social graphics for paid ads within the regular Visible and Visible+ Pro plans for each key visual on Instagram, Facebook, and Reddit.

Affiliate + DCO

Art directed and designed the layout from key visuals with the help of copywriters stress testing copy lengths for the web developer's programming.