Ozium - Clear The Air

Clear The Air

For 50 years, Ozium's Air Sanitizer has been the ride-or-die for cutting through life’s worst smells, from surgeons to stoners.

Objective

Create a bold, rebellious way for Ozium to stand out on social and get noticed.

Insight

For more than 50 years Ozium has upheld a legendary status as an IYKYK brand.

Solution

Clear The Air around cannabis, literally and culturally, by normalizing weed use and breaking down stigmas, one spray at a time. Creating a campaign surrounding a music video with Makua Rothman and Wiz Khalifa breaking stigmas.

Music Video

Main piece of the campaign; bringing together Makua Rothman and Wiz Khalifa to be the main addition to the campaign, clearing the air on sigmas.

Landing Page

Supported adjusted modules while applying it to mobile UI for developers to reflect on the live site.

CRM

Worked continuously on CRM to ensure that the hero image, typographical treatment, and layout was kept consistent throughout.

Click2Cart

Reflecting the evergreen look of Ozium's original commerce link from the placements while promoting the campaign's look and feel.

4/20 Activation

By using 4/20 as a moment to bring “Clear The Air” to life, Ozium drops a limited-edition Ozium lighter with purchase to build buzz, drive engagement, and keep the brand in motion both online and IRL.

Approach

Preserving the Clear The Air motif, creating a 3D render of the featured lighter to keep the momentum going with the lasting posts relating to the campaign.